It's black. And it's anything but basic.

It's black.  And it's anything but basic.

I love getting customer complaints.  Because even if you’re hearing from someone that they’re unhappy, I love the direct connection.  I love the chance to make a bad situation better.  (It’s what led to our three-year-warranty, for example.) 

Sure, it’s great to hear the compliments, and I’m so touched when you share them.  But I appreciate the chance to learn from our mistakes. To see what we could be doing that we haven’t done.  It’s a sign of respect to hold us accountable.  And we will never take it for granted that whether it’s good or bad, people are taking the time to respond to us directly.    

It's also where a lot of our best ideas come from.  Again and again you guys had requested black.  It’s exciting for us to be able to meet this request and say, “Hell, yes.  Let’s do it.”  Your wish is our command.  

From Cinderella to Taylor to the Arctic’s Midnight Sun to late-night snacks, midnight has been a source of mystery and excitement, an acknowledgment that it’s a time of transition and magic.  That some things can happen only under the black of night.   

It’s black.  But it’s anything but basic.  

Our black Folio and black Vault go with anything and elevate the look of any desk or bookshelf they are on. It’s organization’s version of the little black dress.   

It’s perfect for a housewarming if a niece is moving out on their own or as a back-to-school gift for a student headed off to college for the first time.  Or just for anyone who wants help saving the important documents that matter most in a way that’s as chic and simple.     

We couldn’t have done it without you.  We can’t wait to see what comes next.